Welcome to Merchants of Green Coffee
On-Line Coffee Shop!
A destination place for coffee lovers interested in learning about, or buying, the very best in certified green arabica coffee beans and select tools for roasting, grinding and brewing! You are about to discover how easy it is to roast your own coffee and experience coffee like never before. In fact, many of our customers tell us they will never go back to the coffee they used to drink!
Discover the True Taste of Fresh Coffee!
Merchants of Green Coffee was founded in 1994. We actively promote home and local roasting as the best way for consumers to experience a superior cup of coffee. As with wine, the taste of coffee depends on the quality of a fruit, and the way that fruit is transformed into a beverage. As with freshly baked bread, fresh roasted coffee has a very short shelf life - a maximum of five days regardless of packaging. The first sign that coffee is stale is a bitter taste. 99% of all North Americans are drinking stale coffee!
Kinda Leaves a Bitter Taste in Your Mouth, Doesn’t It?
The vast majority of coffee on the market today is supplied by roasters using a centralized roasting model with distribution times that far exceed the 5-day freshness window. Making a cup of coffee is a science but a simple science governed by the laws of nature. Adherence to the Three Keys is the only way to enjoy coffee at its best – sweet not bitter.
We welcome you to look, read and buy as you begin to Discover the True Taste of Fresh Coffee!
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