Update by: Meagan Thibeault, Communications Director
When you’re a small brick-and-mortar business trying to establish a web presence with few resources (a.k.a one person spearheading the entire website rebuild) something as teeny and insignificant as a common flu bug can wreak havoc on progress.
But the show must go on! And so I find myself reporting to you from bed where one might guess it was December, judging by the snowy white dusting of facial tissues surrounding me.
Flu Season Forecast
Flu season in North America typically starts up in October, peaks in December, and then carries on well into March. In a way, I guess it’s good I’m hit early because during these months I’m forecasting a spike in barista sick days and the need to be prepped with a steady supply of good, organic chicken broth. Rowe Farms Leslieville, I’m so glad we are neighbours.
Back to School (and Work)
For those who aren’t experiencing this early onset of flu, it’s either back to the books or the office; which, in these days, could be literally anywhere including our very own cafe. (By the way, much ❤ to our regulars who make our cafe their “home away from home” and thank you to those who have kept us company all summer long too!)
We anticipate that Merchants Cafe will start getting busier every day from mid-September until Christmas and you can bet that we’ll be up to our usual; training new staff, running around trying to keep our big ol’ warehouse clean, and frantically adding new seating to accommodate all the hot, fresh bottoms 😘
What’s New This Fall …
1. Our first shipment of coffee springs has arrived!
“As many of you know, this is a coffee brewing tool we invented and have been testing and refining with our steep and filter brewing process for 20 years now. This latest batch of coffee springs relects our final design tweaks and we’ll be launching the product with an exciting new retail package in the months to come.
2. We opened a new cafe & fresh coffee pick-up spot in Liberty Village! We named it Au Lait Cafe and this new shop doubles as both a west-end MGC coffee pick-up spot and a means of celebrating milk-based coffees that use sustainably sourced dairy. A brand new cafe & farm store concept, this Liberty Village cafe serves the same fresh coffee with #mgcbeansinside + uses and will eventually retail locally sourced organic milk and other dairy products. And if that doesn’t work out we’ll turn it into a ping pong emporium 😉
3. This year’s harvest of Cafe Solar; Climate Change Coffee is on the water and headed for our warehouse! For those who are unfamiliar with Cafe Solar, it is our flagship coffee program aimed at combating coffee’s impact on climate change. Few people are aware that 3 sq.cm of forest is destroyed for every cup of coffee consumed due to conventional coffee processing that’s fuelled by wood-burning dryers.
Cafe Solar is our answer to this issue: it’s the very first coffee to replace wood-burning dryers with sustainable off-grid solar-powered dryers, and is not only saving trees from being cut down but is also adding much-needed protected forest corridors to its growing region in Honduras.
Certified Fair Trade, certified Organic and produced by a women’s coffee cooperative, this new harvest of Cafe Solar is set to hit our shelves in the fall and packs an outstanding flavour profile that makes for a perfect cup of I-could-definitely-see-myself-drinking-this-every-day-and-saving-the-world.