Climate Change Coffee Announcement @ Patagonia Toronto
In true spirit of environmental campaigning, we spent Saturday, August 24th, with our friends at Patagonia Toronto collecting names and support for our new Climate Change Coffee blend.
We Merchants feel lucky to be regular participants now in our local Patagonia store’s pop-up festivals alongside other great grassroots organizations, and we’re proud to know that our coffee and our cause is always appreciated by the community of like-minds.
Local Consumers Can Power Global Change
If you are a coffee drinker, this is your opportunity. And even if you don’t drink coffee, you still know someone who does …
✅ By signing up to Climate Change Coffee, all consumers can now take the first step in voting “Yes” to a coffee supply chain that does not destroy forests; and instead, actually grows forests and sequesters carbon.
✅ By signing up to Climate Change Coffee all consumers can now vote “Yes” to replacing wood-burning coffee dryers to solar-powered dryers,
✅ By signing up to Climate Change Coffee all consumers can now vote “Yes” to a coffee supply line that is very carefully managed by women at all levels of production.
Sign Up Now and Have an Immediate Effect!
Why Climate Change Coffee and Why Now?
Because our future is at stake, and our forests (and coffee) can’t wait!
In the region of Honduras where we are working on Climate Change Coffee, coffee production has tripled over the past 7 years and is the leading threat to forest habitat.
According to Conservation International, meeting future demand for coffee could require tripling coffee production by 2050. At current productivity levels, this would require an area 4 times the size of Costa Rica.
“Four times the size of Costa Rica! – That’s more than the entire area of Honduras! says Richard Trubey, Program Developer and Co-founder of Mesoamerican Development Institute (MDI). “Which is just crazy because at current rates, losing all remaining forests in Honduras is probably just 30 years out”.
No Greenwashing Here, Climate Change Coffee is Built on Science …
Richard Trubey has been a director of Climate Change Coffee program since its inception 25 years ago. He works alongside engineers, scientists, agronomists and other professionals in the field, and in partnership with UMASS’s Sustainability Department, to implement the Climate Change Coffee program’s Solar-powered Coffee Drying Technology and Integrated Open Canopy (IOC) restorative agricultural approach.
Spanning 25 years of development, Richard and partners have amassed a comprehensive, body of research and knowledge centred on coffee and forest destruction, migratory bird species habitats and population, energy efficiencies in coffee production, carbon sequestration and forest mapping, and the connections between coffee and climate change in general.