There’s no debating or denying it, 2020 will be a decisive decade. Our world offers an abundance of information, but our ecological time clock is running out. We’re more connected than ever before, and yet this vast network can feel so vacuous … this is there coffee comes in!
Greta Thunberg, 16, is perhaps the most prominent voice in the climate and environment crisis movement today. She started the Fridays for Future school-strike in 2018, leaving class every Friday to sit in front of the Swedish Parliament, striking for climate action:
“If you adults don’t give a damn about my future, I won’t either.”
– Greta Thunberg, Great Big Story; April 15, 2019
“This September, millions of us will walk out of our workplaces and homes to join young climate strikers on the streets and demand an end to the age of fossil fuels. Our house is on fire — let’s act like it. We demand climate justice for everyone” …
Climate Change Coffee Announcement @ Patagonia Toronto
In true spirit of environmental campaigning, we spent Saturday, August 24th, with our friends at Patagonia Toronto collecting names and support for our new Climate Change Coffee blend.
We Merchants feel lucky to be regular participants now in our local Patagonia store’s pop-up festivals alongside other great grassroots organizations, and we’re proud to know that our coffee and our cause is always appreciated by the community of like-minds.
Local Consumers Can Power Global Change
If you are a coffee drinker, this is your opportunity. And even if you don’t drink coffee, you still know someone who does …
We don’t often think of coffee as a food, and yet it is the roasted seed of a cherry; the first thing many of us consume each morning. It’s also—quite often—the last flavour to finish off a celebratory, multi-course meal.
So why wouldn’t coffee be as important as any other ingredient we cook with? …
At first it might appear all negative, but people all over the world are actively working on solutions and there is still time. Kim Robinson of Sierra Magazine analyzes the drastic changes taking place in our “Anthropocene” as well as some of the top-debated solutions for putting a halt to the global temperature rise. Here’s an excerpt that hits us particularly close to home as conservationists:
“Many of the most promising ideas for carbon dioxide drawdown are local and regional rather than global, and they make use of biological processes already well tested by evolution. Take, for example, preserving or restoring forests and peat bogs. These are good practices in and of themselves for the long-term cycling of elements crucial to life; at the same time, protecting and expanding forests can help sequester atmospheric carbon. The same goes for improving farming and ranching practices to prioritize soil health, conserving coastal wetlands, seeding and sustaining offshore kelp forests, and restoring native grasslands.”
Kim Stanley Robinson, award-winning novelist and author
For over a decade, we’ve been developing and using this simple setup to brew our signature rich and sweet-tasting black cups of “Merchants Method” black coffee. We’ve always referred to our beloved little tool as the “coffee spring” and our process for brewing “steep & filter”—simply because we felt they were the most natural terms to describe what we were up to.
Fast-forward to now and we’re launching our coffee spring at an actual target: World domination of better coffee! To make this happen, we’ve decided to name our brewing tool “ACE Brewer”. We’ve also officially dubbed our tried and tested method for brewing as the Two-Step Steep and Filter® process.
Richard Trubey (left) and Raul Raudales (right) of Mesoamerican Development Institute during their presentation about the groundwork and latest findings of our Cafe Solar coffee program.
Richard, Raul and Derek Zavislake (co-founder of Merchants of Green Coffee) have been working together for more than 20 years.
Today marks a special day in our history as we announced the official name of our cafe, along with our partners; the Mesoamerican Development Institute, who announced some exciting plans for the expansion of our flagship coffee program.
May we now welcome you to Merchants’ Restoration Cafe! Our cafe is meant to be the place where consumers can experience the embodiment of Merchants of Green Coffee’s value-set, coffee knowledge, and alternative coffee supply chain.
Today is considered “International Coffee Day”, but don’t worry if you weren’t aware because no one seems to know its real origin. The concept has been promoted on different days in different countries—the earliest record being Japan in 1983.
Just three years ago, the International Coffee Organization agreed to the first official recognition of the date in Milan as a way of promoting fair trade coffee and awareness of coffee growers.