Climate Change Coffee Announcement @ Patagonia Toronto
In true spirit of environmental campaigning, we spent Saturday, August 24th, with our friends at Patagonia Toronto collecting names and support for our new Climate Change Coffee blend.
We Merchants feel lucky to be regular participants now in our local Patagonia store’s pop-up festivals alongside other great grassroots organizations, and we’re proud to know that our coffee and our cause is always appreciated by the community of like-minds.
Local Consumers Can Power Global Change
If you are a coffee drinker, this is your opportunity. And even if you don’t drink coffee, you still know someone who does …
For over a decade, we’ve been developing and using this simple setup to brew our signature rich and sweet-tasting black cups of “Merchants Method” black coffee. We’ve always referred to our beloved little tool as the “coffee spring” and our process for brewing “steep & filter”—simply because we felt they were the most natural terms to describe what we were up to.
Fast-forward to now and we’re launching our coffee spring at an actual target: World domination of better coffee! To make this happen, we’ve decided to name our brewing tool “ACE Brewer”. We’ve also officially dubbed our tried and tested method for brewing as the Two-Step Steep and Filter® process.
Richard Trubey (left) and Raul Raudales (right) of Mesoamerican Development Institute during their presentation about the groundwork and latest findings of our Cafe Solar coffee program.
Richard, Raul and Derek Zavislake (co-founder of Merchants of Green Coffee) have been working together for more than 20 years.
Today marks a special day in our history as we announced the official name of our cafe, along with our partners; the Mesoamerican Development Institute, who announced some exciting plans for the expansion of our flagship coffee program.
May we now welcome you to Merchants’ Restoration Cafe! Our cafe is meant to be the place where consumers can experience the embodiment of Merchants of Green Coffee’s value-set, coffee knowledge, and alternative coffee supply chain.
Today is considered “International Coffee Day”, but don’t worry if you weren’t aware because no one seems to know its real origin. The concept has been promoted on different days in different countries—the earliest record being Japan in 1983.
Just three years ago, the International Coffee Organization agreed to the first official recognition of the date in Milan as a way of promoting fair trade coffee and awareness of coffee growers.
Around here, we’re calling it a Christmas miracle! As of today, the new Cafe Solar harvest is here in our shop, and we couldn’t be more excited to bring this supremely sustainable Honduran coffee to market.
The container endured one of the longest modern voyages of any coffee, and now that climate change coffee is here we need you to please buy, drink and spread the word. (By the way, 44,000lbs is approx. 1.75 million cups, just sayin’ 😉)
Update by: Meagan Thibeault, Communications Director
When you’re a small brick-and-mortar business trying to establish a web presence with few resources (a.k.a one person spearheading the entire website rebuild) something as teeny and insignificant as a common flu bug can wreak havoc on progress.