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CBC Radio Interview w/ Merchants’ CEO

cbc podcast about coffee

In cased you missed it, we were just on CBC Radio!

Listen to the first 10 minutes of the podcast to hear our CEO and co-founder talk about Merchants’ company values, our solar-powered coffee program, and the science of coffee freshness.

–> Link to the CBC podcast page

(Special thanks to our long-time customer and supporter, Andrew Fountain, for providing a home coffee-roasting demonstration to the CBC journalist! 😁👏)

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The 3 Keys to The Best Tasting Coffee

There are three critical keys to making the best tasting coffee, regardless of what coffee camp you belong to. As with fine wine, the quality of the coffee begins with the quality of the fruit …

#1 – The Bean

The first key to great coffee is the Quality of the Green Bean.

The best cup of coffee starts with the best beans, and the best beans are high-elevation; arabica fairly traded and grown organically. Coffee production that includes innovations such as, restorative agriculture, advanced sorting and processing equipment, and better packaging/storage facilities for export, also play a role in increasing a coffee’s overall quality.

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