Our mission statement is the driving force behind our Coffee School … “To deliver the best-tasting coffee experience to discerning consumers through a supply chain with integrity and a unique commitment to quality”.
Our classes are intended to simplify and de-mystify coffee for the everyday consumer, and we’ve been committed to offering our coffee “curriculum” for over a decade. The material covers coffee from a scientific, historical, technological, and industrial standpoint; and is ever-evolving to incorporate the current coffee landscape. Special focus is given to addressing the social issues and environmental footprint related to coffee and how these contribute to overall coffee quality.
Since the COVID-19 outbreak, we have made the difficult decision to cancel all 2020 coffee school classes. We will be publishing new coffee school options ASAP.
Merchants’ Coffee School Curriculum
Introduction to Coffee (The 3 Keys; Green Beans, Roasting and Brewing)
It starts with a fresh cup of coffee … As we lead a thorough exploration of what is perhaps the most fundamental piece of coffee education: Our 3 Keys to the Best-Tasting Coffee. This lecture combines key material from our Green Beans 101, Art of Roasting, and Alchemy of Brewing coffee school classes, providing a comprehensive foundation for truly understanding coffee. $25/ticket
Sunday, November 22, 2020, 10am-12pm – Click here to purchase a ticket!Cancelled due to COVID-19
Green Beans 101 – The First Key to the Best-Tasting Coffee
Tracing coffee – from tree to cup. This class covers the origin of green coffee; its circumnavigation of the globe; social & environmental impacts; processing; trade; innovations in production; and its supply chain from a commodity standpoint. $50/ticket
Art of Roasting – The Second Key to the Best-Tasting Coffee
Our discovery of the distinctly sweet flavour of truly fresh-roasted coffee is the real inspiration for this class. In it, we cover the science, history, and technology behind coffee roasting while demonstrating a variety of methods for roasting coffee at home. $50/ticket
Alchemy of Brewing – The Third Key to the Best-Tasting Coffee
The focus of this class is the science behind brewing coffee; beginning with the fundamental principles of extraction and ending in a deeper exploration of how to apply these principles. We demonstrate a variety of popular brewing methods and equipment while examining each one’s pros and cons. $50/ticket
Sunday, October 18, 2020, 10am-12pm– Cancelled due to COVID-19
Coffee Cupping & Tasting
This class is just like a “crash course” in wine tasting but for coffee! We start by explaining how a coffee’s value and grade is determined and what goes on in a typical coffee cupping room. Then we brew, taste and analyze three different fresh-roasted coffees; making notes on each one; learning to chart their acidity, body and complexity; and learning how to differentiate among the three main growing regions. $60/ticket
June 21, 2020 –click to purchase a ticket!Cancelled due to COVID-19 Sunday, December 13, 2020, 10am-12pm –Click to purchase a ticket!Cancelled due to COVID-19
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