Care to Learn More About Coffee?

Start here.

The pandemic forced a change in society and the responsibility lies with the reactions and actions of every individual going forward. A positive future needs cleaner hands and growing conditions, fair trading conditions, good governments, good companies, and better-educated and better-supplied consumers.

This webpage is planning to be the home of better coffee worldwide. Our message is free. Both Mother Nature and science know that the majority of our daily cups of coffee are stale and has been sold as fresh for almost a century. That might be okay with you—You can always add milk and sugar to get rid of the bitter taste.

But here is what is not okay: The expansion of coffee production threatens the last of our remaining forests and coffee growers are barely surviving an extreme cycle of poverty.

Our coffee education and marketing is developed to address critical elements of the supply and the consumption of coffee. We are a small company with a big plan: Make the world’s coffee better. This website will be adapted to reflect the crisis and the needs of all stakeholders.

Here’s a starting reading list that offers a good foundation for starting to understand coffee better:

Merchants’ 3 Critical Keys to the Best Tasting Coffee

Learn About Coffee Freshness

Learn About How Coffee is Not Sustainable

How to Roast Green Coffee in your Oven

Local? Attend Our Coffee School

Visit Our Blog: Fresh Press

Important Coffee Books