Today we’re thanking USA Today because they published a story about us and one of the 3 Keys to Great Tasting Coffee (freshness of the roast) in their travel section this week!
Fresh Coffee
Coffee freshness defined: Fresh roasted coffee goes stale within 3-7 days after roasting regardless of packaging. For a coffee to be considered truly fresh it must be consumed within 5 days of roasting, 3 hours of grinding, and 15 minutes of brewing.