Coffee lovers can learn a lot from Michael Sivetz, an American coffee guru who literally ‘spilled the beans’ on the corporate coffee industry not long ago …
Ode to Michael Sivetz; World Coffee Expert and Great American Whistleblower
Coffee Education
The Life of a Coffee Farmer in Honduras
Our job as coffee merchants is to tell the story of the grower, and this brief account of the life of a coffee farmer in Honduras is straight from the source …
The 3 Keys to the Best Tasting Coffee: Nature Version!
The 3 Keys to the Best Tasting Coffee is one of our most foundational pieces of coffee education since it defines what it takes to make the best possible cups …
CBC Radio Interview w/ Merchants’ CEO
In cased you missed it, we were just on CBC Radio! Listen to the first 10 minutes of the podcast to hear our CEO and co-founder talk about Merchants’ company values, our solar-powered coffee program, and the science of coffee freshness. –> Link to the CBC podcast page (Special thanks to our long-time customer and supporter, Andrew Fountain, for providing a home coffee-roasting demonstration to the CBC journalist! 😁👏)
Merchants’ 3 Keys to The Best Tasting Coffee
There are three critical keys to making the best tasting coffee, regardless of what coffee camp you belong to. As with fine wine, the quality of the coffee begins with the quality of the fruit …