The Coffee Barometer Report points to the major problems in coffee right now: Greenwashing and Exploitation …
Coffee Barometer
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Definition of Coffee Education
Definition coming soon!
Our most recent posts related to Coffee Education:
Podcast: Desperate Times Call for Desperate Measures
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An uncensored and unscripted coffee talk about the global coffee supply chain, “sustainable” coffee, consumer empowerment, and actions that can help lower the coffee carbon footprint today …
Why are Many Coffee Farmers Abandoning their Crops?
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Coffee growers are forced to leave their coffee farms en masse due to low coffee market prices and instability …
Ode to Michael Sivetz; World Coffee Expert and Great American Whistleblower
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Coffee lovers can learn a lot from Michael Sivetz, an American coffee guru who literally ‘spilled the beans’ on the corporate coffee industry not long ago …
The Life of a Coffee Farmer in Honduras
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Our job as coffee merchants is to tell the story of the grower, and this brief account of the life of a coffee farmer in Honduras is straight from the source …
The 3 Keys to the Best Tasting Coffee: Nature Version!
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The 3 Keys to the Best Tasting Coffee is one of our most foundational pieces of coffee education since it defines what it takes to make the best possible cups …
CBC Radio Interview w/ Merchants’ CEO
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Merchants’ CEO and co-founder talks about our company values, solar-powered coffee program, and the science of coffee freshness …
Today We Say Thanks to USA Today
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Today we’re thanking USA Today because they published a story about us and one of the 3 Keys to Great Tasting Coffee (freshness of the roast) in their travel section this week …
Merchants’ 3 Keys to The Best Tasting Coffee
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There are three critical keys to making the best tasting coffee, regardless of what coffee camp you belong to. As with fine wine, the quality of the coffee begins with the quality of the fruit …