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Ode to Michael Sivetz; World Coffee Expert and Great American Whistleblower

Michael Sivetz in roaster shop

Coffee lovers can learn a lot from Michael Sivetz, an American coffee guru who literally ‘spilled the beans’ on the corporate coffee industry not long ago …

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CBC Radio Interview w/ Merchants’ CEO

In cased you missed it, we were just on CBC Radio! Listen to the first 10 minutes of the podcast to hear our CEO and co-founder talk about Merchants’ company values, our solar-powered coffee program, and the science of coffee freshness. –> Link to the CBC podcast page (Special thanks to our long-time customer and supporter, Andrew Fountain, for providing a home coffee-roasting demonstration to the CBC journalist! 😁👏)

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