In true spirit of environmental campaigning we spent Saturday August 24th, with our friends at the Patagonia store in Toronto collecting names and support for our upcoming Climate Change Coffee program!
In cased you missed it, we were just on CBC Radio! Listen to the first 10 minutes of the podcast to hear our CEO and co-founder talk about Merchants’ company values, our solar-powered coffee program, and the science of coffee freshness. –> Link to the CBC podcast page (Special thanks to our long-time customer and supporter, Andrew Fountain, for providing a home coffee-roasting demonstration to the CBC journalist! 😁👏)
We don’t often think of coffee as a food, and yet it is the roasted seed of a cherry; the first thing many of us consume each morning. It’s also—quite often—the last flavour to finish off a celebratory, multi-course meal.
At first it might appear all negative, but people all over the world are actively working on solutions and there is still time. Kim Robinson of Sierra Magazine analyzes the drastic changes taking place in our “Anthropocene” as well as some of the top-debated solutions for putting a halt to the global temperature rise.
For over a decade, we’ve been developing and using this simple setup to brew our signature rich and sweet-tasting black cups of “Merchants Method” black coffee. We’ve always referred to our beloved little tool as the “coffee spring” and our process for brewing “steep & filter”—simply because we felt they were the most natural terms to describe what we were up to.
Today marks a special day in our history as we announced the official name of our cafe, along with our partners; the Mesoamerican Development Institute, who announced some exciting plans for the expansion of our flagship coffee program.
Today is considered “International Coffee Day”, but don’t worry if you weren’t aware because no one seems to know its real origin. The concept has been promoted on different days in different countries—the earliest record being Japan in 1983.
We have 2 very exciting announcements to make: #1 We’re naming our cafe! (a number of years ago the cafe just sort of … happened, and it’s now time for an official recognition!)
Today we’re thanking USA Today because they published a story about us and one of the 3 Keys to Great Tasting Coffee (freshness of the roast) in their travel section this week!
Around here, we’re calling it a Christmas miracle! As of today, the new Cafe Solar harvest is here in our shop, and we couldn’t be more excited to bring this supremely sustainable Honduran coffee to market.