Coffee lovers can learn a lot from Michael Sivetz, an American coffee guru who literally ‘spilled the beans’ on the corporate coffee industry not long ago …
Definition of Coffee Quality (Sivetz, 1975)
Author: Michael Sivetz
Chemical engineer, inventor, and World Coffee Expert
Coffee Quality is Michael Sivetz’s big, “bean-spilling” debut! After spending decades of his life working for some of the biggest multinational coffee companies, Sivetz decided to publish this book exposing the exploitations he experienced.
This publication zeroes in on the big corporations’ underlying deceit and points to the social and political issues made worse by the commodification of coffee.
Coffee Quality was written, researched, and compiled by Michael Sivetz throughout the years. It was self-published in 1975 with revisions that followed.
Where to Find this Book
After self-publishing this book, Michael Sivetz sold it directly, and later via his website until he passed away in 2012. His family has since closed down the business. Now you’ll be lucky to find a used copy on Ebay.