The Coffee Barometer Report points to the major problems in coffee right now: Greenwashing and Exploitation
Coffee Barometer
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Coffee Education
Coffee Education has been our company mandate since starting out in 1994. Merchants’ coffee education is intended to simplify and de-mystify coffee for the everyday consumer, and we’ve been committed to offering our coffee “curriculum” for over a decade. The material covers coffee from a scientific, historical, technological, and industrial standpoint; and is ever-evolving to incorporate the current coffee landscape. Special focus is given to addressing the social issues and environmental footprint related to coffee and how these contribute to overall coffee quality.
Our most recent posts related to Coffee Education:
Podcast: Desperate Times Call for Desperate Measures
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An uncensored and unscripted coffee talk about the global coffee supply chain, “sustainable” coffee, consumer empowerment, and actions that can help lower the coffee carbon footprint today
Why are Many Coffee Farmers Abandoning their Crops?
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Coffee growers are forced to leave their coffee farms en masse due to low coffee market prices and instability …
Ode to Michael Sivetz: World Coffee Expert and Great American Whistleblower
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Coffee lovers can learn a lot from Michael Sivetz, an American coffee guru who literally ‘spilled the beans’ on the corporate coffee industry not long ago …
The Life of a Coffee Farmer in Honduras
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Our job as coffee merchants is to tell the story of the grower, and this brief account of the life of a coffee farmer in Honduras is straight from the source …
The 3 Keys to the Best Tasting Coffee: Nature Version
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The 3 Keys to the Best Tasting Coffee is one of our most foundational pieces of coffee education since it defines what it takes to make the best possible cups …
Wok Roasting Coffee by the Stream
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Roasting your own coffee is not just an enjoyable part of the overall coffee experience, it allows you to drink the freshest cups available anywhere, anytime …
Coffee Flowers for Mother’s (Earth) Day
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Beautiful, jasmine-scented coffee flowers in celebration of Mother’s (Earth) Day. Good, green coffee thrives naturally in biodiverse forests …
The “Ace” of Coffee Brewers
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For over a decade, we’ve been developing and using this simple setup to brew our signature rich and sweet-tasting black cups of coffee …
Merchants’ 3 Keys to The Best Tasting Coffee
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There are three critical keys to making the best tasting coffee, regardless of what coffee camp you belong to. As with fine wine, the quality of the coffee begins with the quality of the fruit …